From Software Tools to Intelligent Advertising Systems
The transformation underway is not simply about automation—it represents a transition from tools to intelligence. Traditional advertising software has historically required humans to define actions, interpret results, and manually intervene.
AI-powered advertising agents invert this model. They are active systems capable of decision-making, learning from outcomes, and continuously refining their own behavior. They can identify performance anomalies, diagnose root causes, and respond in real time—often before issues become visible to human operators.
